Marc Hafner. Designer.
Creating Innovative Products and Brands.
I am an experienced product designer specializing in creating innovative brands, products and market leaders. My portfolio of work showcases expertise in visual design, user experience and interaction design, product design, LLM, fintech and ai-driven user-focused design principles. Explore my collection of visual and experience designs to fully envision the potential for your products and brands.
10+
Years of Product and Fintech Design
50+
Client and Brand Designs
Explore
Take a look at my portfolio
Visual Design
Creating smart, effective visual design across all mediums, tailored to each platform and audience. Ensuring that every design choice consistently aligns with and reflects the core brand identity. Branding and identity design, focused on clarity, cohesion, and memorable presence
Experience in UX / UI Product Design and Design Systems
With extensive experience in UX/UI product design and design systems, the work spans creating customer journeys, system maps, and detailed user flows to clarify paths and decision points — alongside vaporware concepts and pitch prototypes to visualize ideas and validate product potential.
Claude.ai and large language models are actively integrated into my design process to accelerate ideation, generate concepts, and explore product directions at speed, reducing time-to-insight while keeping a critical eye on AI-generated content to ensure quality, coherence, and brand alignment.
UX data optimization through analysis and iterative improvements drives usability and engagement, with data science interaction used to extract insights that inform key design and product decisions.
Client user testing and consultation ground the work in real-world feedback, ensuring meaningful and prioritized changes.
On the design systems side, this includes defining styles for visual consistency, developing responsive patterns across devices and breakpoints, and conducting regular reviews to keep components current and effective — all supported by team training that promotes shared ownership, consistency, and quality throughout the organization.
Top companies, clients and brands
Redpoint Global, Inc.
IHS Markit
TD Ameritrade
E*Trade. BlackRock. Options House
UBS
ANZ E*Trade Australia
Alteryx, Inc.
Coors Brewing
Old Chicago
Berthoud Pass Ski Area
New Hope Natural Media
Functional Ingredients Magazine
Delicious Living Magazine and Delicious Living Mix
Club Industry Magazine
Natural Products Expo
National Business Media
Speedshape Alpine
Visual, Interaction and Product Design Experience
Redpoint Global, Inc.
Senior User Interaction Designer - Product
Design Role: User Interaction Design. User Experience Design. Product Design. AI Content Direction.
Strategic interaction planning, intuitive experience crafting, product-focused design leadership, and thoughtful AI-driven content strategy.
Wellesley Hills, Massachusetts :: Remote: Boulder, Colorado
10.2019 - Present
IHS Markit
Senior User Interaction Designer
Design Role: User Interaction Design with Strategic Leadership, Vision, and Oversight
Boulder, Colorado
09.2016 - 09.2019
Alteryx, Inc.
User Experience / Interaction Designer
Design Role: User Experience and Interaction Design for software and online products across desktop, iOS, and mobile platforms, focusing on intuitive workflows and polished interactions.
Boulder, Colorado
06.2015 - 08.2016
Markit Digital
User Experience / Interaction Designer
Design Role: User Experience Design for financial industry clients, focusing on clear, secure, and user-centered digital products.
Includes: Desktop, IOS and mobile platforms, HTML, CSS, Adobe CC, Hype, interactive prototypes, wireframes, user personas and information architecture
Clients: E*TRADE, BlackRock, UBS Financial and TD Ameritrade
Boulder, Colorado
02.2011 - 06.2015
New Hope Natural Media, A Division of Penton Media
Creative Director / Art Director / Graphic Designer
Art Director Role: Leading the development of creative vision and design strategy for corporate brands, overseeing the look and feel of print and online materials, and directing production of print products and digital assets.
Budget management for in-house brands, including forecasting, tracking, and optimizing spend across projects. Design and freelance staff management, covering recruitment, scheduling, performance oversight, and contractor coordination.
Design role: Conceptual design and production of digital product interface, including user flows and visual systems. Interactive and website design, focusing on responsive experiences and usability. Email design and analysis, with attention to deliverability, engagement metrics, and iterative optimization. Conceptual design and production of exhibit and environmental media, creating immersive brand experiences and spatial graphics. Magazine design, covering layout, typography, and print preparation.
Boulder, Colorado
02.2001 - 12.2010
McCarthy Advertising & Communications
Art Director
Design Role: Art direction and overall visual design for print collateral and integrated campaigns, ensuring cohesive messaging and brand consistency. Digital design for presentation materials, enhancing clarity and impact. Web and digital interface design for online experiences and responsive layouts.
Clients: Silver Creek Golf and Ski Ranch, Berthoud Pass Ski Area, Coors Brewing, and Rock Bottom Restaurants
Boulder, Colorado
12.1999 - 12.2000
Education
South Dakota State University
Bachelor of Science, Advertising
Emphasis: Art Direction / Design
Industry-based ongoing studies in User Interaction, User Experience, and Product Design, focused on practical applications, emerging trends, and measurable improvements.
Skills, Affiliations and Qualifications
Figma Suite
Adobe Creative Suite
Sketch
Invision DSM
Redpoint Interaction
Alteryx Designer
Agile
Hype
CSS
HTML
Member
Art Directors Club of Denver
Colorado Sketch Group